Ph.D. Jairo Antonio Perez – Jairo is an expert and university lecturer on Information and Communications Technologies (ICT) and works as an advisor of the firm in ICT and Cyberlaw cases. He is Founder and Director of Labcom (Collaboratory Research Institute in Digital Culture) from the University Javeriana, and is the current Director of Gaia Media Lab ( Research and Experimentation Laboratory in Ciberculture) from the Sergio Arboleda University. He has written several articles on the subject of education and ICT´s, cyberculture, transmedia communication, and social networks. In 2014 he received his degree as a PHD in science education. Jairo´s worked in 2014 as Dean of the Faculty of Education at the University Unipanamericana in Bogotá, Colombia, and has worked as a professor in education and Digital Culture at the Javeriana University, St. Buenaventura University, Militar University, University Jorge Tadeo Lozano, University Santo Tomas and De La Salle University. He studied Social Communication at the Universidad Javeriana (Bogota, Colombia), obtained his MA in Film and Television at New York University, and an MA in Educational Television of Southern Illinois University.